Big data is a term used to refer to the study and applications of data sets that are too complex for traditional data-processing
application software to adequately deal with. Big data challenges include capturing data, data storage, data analysis, search, sharing,
transfer, visualization, querying, updating, information privacy and data source Modern usage of the term "big data" tends to refer to
the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data,
and seldom to a particular size of data set. "There is little doubt that the quantities of data now available are indeed large, but that’s
not the most relevant characteristic of this new data ecosystem.